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Changing the Business Landscape

Changing the Business Landscape

In her article on Entrepreneur.com, Sabrina Parsons, CEO of Palo Alto Software explains how she used emerging technology to beat the odds and position the family business for the future. While keeping the core values of the company, Parsons transitioned the company’s main software offering–a Windows-based tool which helped small businesses put together business plans–to [...]

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Navigating the New iOS 7 for Apple (Part 2)

Navigating the New iOS 7 for Apple (Part 2)

Last month we went over several tips for navigating iOS 7. Take a look at the remaining 15 helpful navigation tips here, originally published on Macworld.com by Karen Haslam and Ashleigh Allsopp. Check data use To manage your apps and to avoid getting updates that you’re approaching maximum data usage, go to Settings > Cellular [...]

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Navigating the New iOS 7 for Apple

Navigating the New iOS 7 for Apple

Does the new iOS 7 for iPad, iPhone and iPod touch have your head spinning? Never fear, the following 31 helpful navigation tips are here, originally published on Macworld.com by Karen Haslam and Ashleigh Allsopp. Turn off Background App Refresh With the new multitasking feature, apps automatically refresh in iOS 7 so they’re updated and [...]

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Cell Phones No Longer Dead in the Water

Cell Phones No Longer Dead in the Water

Hydrophobia is defined as an abnormal fear of water. Relating to cell phones, tablets, and MP3 players, hydrophobia is an abnormal fear of getting those devices wet. Well, hydrophobes rejoice. A number of smartphone manufacturers are not only squashing all fears of dropping your devices in water, they’re encouraging it with rugged cellphones, meant to [...]

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Facebook Streamlines Ad Process

Facebook Streamlines Ad Process

If you advertise with Facebook, then things are about to get a lot simpler. The Menlo Park, Calif. company announced that it will simplify the process of buying ads by first determining the goal of the ad. Fidji Simo said in a press release, “Our vision is that over time, an advertiser can come to [...]

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Be Prepared with Red Cross Apps

Be Prepared with Red Cross Apps

Follow the Boy Scout motto and be prepared with a variety of free apps for iPhone and Android from your American Red Cross. Tornadoes Although there have been few tornadoes this year, meteorologists expect their occurrence to increase through May. Help protect your business’s most precious asset—your employees—with the new Tornado app from the American [...]

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Eliminating Obstacles—Connecting with Potential Customers

Eliminating Obstacles—Connecting with Potential Customers

Latasha Crenshaw, owner of AC Sweepers, and NAPSA member, is planning on incorporating social media into her marketing mix as she begins the second year of her sweeping business. Crenshaw grew up around her parents’ sweeping business and feels that social media is going to have a big impact on the industry. “I started my [...]

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Let Your Business Fly

Let Your Business Fly

No one wants to be a social outcast. Most want to belong to a community and that is what social media is all about—an online community of people sharing information. A social media plan is about becoming involved in your industry’s online community, and just like any community, people talk to each other, make recommendations, [...]

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