Top 5 Tips to Grow Your Business

As a septic, sewer or portable restroom contractor, developing new strategies and revising what has worked for you is vital to growing your business. From staying updated with the current trends in the industry to delivering stellar service, having a growth mindset towards your operations will help you stay ahead of the competition and build a solid reputation with your clients.

The increase in demand for industry services comes with more business opportunities. However, knowing these opportunities and taking hold of them are different. You need to take your business to the next level so that when prospective customers in your area think of your services, your business is the one that gets the first call. Let’s look at actionable tips to help promote your business and grow your client base.

1. Develop or Revise Your Business Plan

If you don’t have a business plan, now is an excellent time to create one. You should revise the one you have if it’s available. A business plan lets you outline your business goals and the practical strategies to achieve them. With measurable goals, you can create milestones that represent critical areas of development for your business and tick them off when you complete them.

Documenting how you achieve these goals helps you simplify the day-to-day activities of your business and clarify the factors you need. For example, you can know how many employees or subcontractors you need to hire, their job descriptions and how you will manage them. List the steps you need to take towards growing your business, the services you provide and milestones to help you define what growth means for your business in different seasons and how to achieve it.

2. Review Your Competition

Your competition is one of your best teachers for growing your septic, sewer and restroom contracting business. By researching what other companies in your industry are doing, you can learn how to improve your services. You should include the specific services they provide, their pricing structure, marketing and what customers say about them.

With a good idea of the competition landscape, you can identify ways to stand out and attract more customer attention. Creating a thoughtful business plan and focusing on your customer sets you apart from the competition. For example, you can adopt a more customer-centric pricing structure or improve on services that clients complain about in reviews. Customers flock to you when they see that you listen to them and can provide more value than your competitors.

3. Invest in Your Equipment

Ensuring your equipment is always in good condition will help you avoid a situation where you cannot provide your services due to malfunction. Frequent equipment malfunction will decrease the reliability of your business. Closely monitoring your technology will help you quickly spot times for servicing and plan if the lifespan of the equipment is nearing its end.

Invest in user-friendly equipment that makes your job easier and allows staff more time to attend to clients. Good equipment will help you deliver great work consistently, enabling you to grow your business faster as customers trust you more.

4. Boost Your Online Presence

Besides word of mouth, the internet is one of the most accessible platforms where potential clients can discover your business. You decrease the chances of reaching your target audience if you have no online presence. From having a presentable website to engaging on social media, enhancing your online presence will enable you to attract more clients interested in your services.

Ensure that your website effectively represents your services so that customers don’t leave your page because they are confused about what you do. Also, clearly state your business’s contact information so prospects can reach you to make inquiries about your services. You can also develop marketing campaigns on social media to attract more of your target audience.

5. Monitor Your Finances

Maintaining your equipment, paying your staff, running social media campaigns and settling quarterly taxes. These factors require having a good handle on your business’s finances to run smoothly. Creating a budget and keeping your expenses in mind when sending out bids will ensure your business does not fall due to financial overhead.

Want to learn more about boosting your septic, sewer or restroom business? Subscribe to American Liquid Waste magazine today! We offer a round-up of information from experts that will help you grow your business and increase efficiency.


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