3 Local Advertising Strategies To Revolutionize Your Portable Restroom Business

Every company needs visibility to be able to attract and retain new customers while oozing reliability and expertise in its field. Your business is no exception. The best way to achieve this is through a proper advertising strategy that differentiates you from your competition without exceeding your annual marketing budget.

For more information on how to promote your business, have a look at this article.

1. Bolster Your Online Presence

The first step to truly revolutionizing your business is to go digital. You have to take advantage of the fact that more people turn towards the internet to find information. The accessibility and ease of using the internet mean that just about anyone, anywhere, can book a service or ask for information online. That’s why you need to make it easy for them to find your portable restroom business and contact you, and there are several approaches you can take to achieve this:

Get a Website

If you go the route of creating a website, as much as possible, make sure your company name matches the domain of your website. However, if the name is already in use, you may need to consider using a different top-level domain, like .net or .info, or even changing your business name if you’re just starting out. That way, potential customers will be able to easily find and tell the name of your company on search engine results.

You also want to make sure your services are well defined and that all your contact information is available. Plus, your website must reflect your new products or services whenever you improve your offerings.

To further improve your search engine visibility, you may create a blog section on your website. Here, you’ll upload industry-related content using essential keywords to drive people to your website.

Create Social Media Accounts

One of the perks of social media is the ease with which they allow you to interact directly with your customers. It’s also ideal for finding your target audience and building a dedicated following. You don’t have to be on every social platform out there. However, you may want to consider creating a FaceBook page, a LinkedIn profile, a Twitter account or an Instagram handle. Whichever you choose, make sure to use it consistently.

2. Brand Your Equipment and Give Out Promotional Items

While online promotions are great, you shouldn’t neglect physical advertisements either. People will see your trucks pass by or notice your portable toilets in parks. But, if they don’t know your portable restroom company, you won’t be able to turn them into potential customers.

Take advantage of this visibility by printing logo stickers and attaching them to your toilets. Make sure all of your contact information is clear and visible. Also, make sure to check them regularly, as stickers can peel off or become faint after a while.
Speaking of logos, your truck gives you far more space real estate than a toilet, so take advantage of that. Make sure the logo on your truck is large and visible from far away. If your finances permit, you can even go as far as wrapping the whole vehicle with all your details.

You can also give out promotional items with your logo and contact details to get more attention for longer. Here, you may want to consider things people use daily, like a pen or a calendar. You can even kick things up a notch by investing in T-shirts, hats, or mugs.

3. Expand Your Network

While social media is a great way to expand your network online, you can still do other things offline. One of them is participating in trade shows, where you can meet people, discover new products, and, of course, network. Based on your location, there are a number of these annual shows you can attend. Make sure to be on the lookout for them.

Conclusion

Business is all about getting your name out there. You could be the best around, offering the most sophisticated portable toilets, but it won’t amount to much if nobody knows your company. So take advantage of and be consistent with all the advertising strategies mentioned here to take your septic, sewer, or portable restroom business to the next level

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