The Lavish Loo – Luxury Portable Restrooms and Showers

Owner and operator of The Lavish Loo, Brad Simpson has realized one of Denver metro’s freshest concepts in portable restroom accommodations. His company goes the full distance and far beyond, to provide the ultimate in luxury restroom facilities for weddings and events in Colorado and surrounding states. These portables are not your average restroom trailers.
We’re talking restrooms that rival your home’s own lovely bathroom style and comfort. Denver and other travel destination markets have been breaking the most ground in the luxury restroom trailer market segment. Most providers in the luxury niche these days are fanatical about impeccable cleanliness. The Lavish Loo goes the extra distance, leading the local competitive market in flair, devotion to exceptional service quality and, well, just pure luxuriousness in portable facilities.

Environment-Inspired Enterprise
We asked Simpson about how he became inspired to gear his entrepreneurial drive in the direction of portable restroom rentals. In 2007, a family member bought a portable restroom business in a different state, and Brad and his wife Kim helped them in the summer months delivering trailers. We’ve lived in Colorado a little over twenty years. We met at college in Boulder. We’ve always thought our region was really beautiful for outside weddings and events, and there are many of those every year. There was a need for these restrooms, so we decided to get into the luxury restroom business ourselves. So, after working for the family member for about eight years during summers, in 2016 I started The Lavish Loo and began building a clientele.

Education to Entrepreneurship
Before the days of The Lavish Loo, Brad attended the University of Colorado at Boulder and graduated with a BA in 1999, as a psychology major. I always had entrepreneurial spirit, always had a lot of ideas and knew I’d own my own business. My first entrepreneurial stint was preparing to open up a restaurant & bar in our neighborhood. The whole thing fell apart about 3 months prior to opening. While I lost a lot of money that I initially invested, I learned more than the money could have bought.
When the restaurant fell through, I decided to go back to school and get my Master’s degree in information systems. This led me to the healthcare industry, working in IT. While I enjoyed working in that arena, I still had The Lavish Loo in the back of my mind. So, I decided to start the business and work in IT at the same time, while the company grew. Those first two years were 100-hour work weeks, but that’s what it took to make things work.

Extra-Mile Service in the Mile-High City
What makes our service unique is that we cater to whatever the client needs or asks for—a certain type of flower for interior designs, decorative rugs, mints, music, whatever they want. Clients can even connect blue tooth, to play whatever music they choose. Brad points out that just little touches like having a lighted “Occupied” sign adds an extra feature of convenience and confidence for customers and their guests.
No wonder he’s enjoying the business. The Lavish Loo facilities are a hit, wherever they go. What makes Brad’s day? I just love it when we pick up on sites and people say that our facility was the talk of the wedding. You feel bad at first when the bride tells you that, because it is her day, but it makes you feel all warm fuzzy inside. Ha-ha.

Additional Services from The Lavish Loo
Asked if he is considering adding other product revenue channels, Brad says he’s been looking into offering construction site units. While we do rent our current units to construction sites and corporate remodels, we are looking into a less expensive model, but still Lavish.
When people call and I do not have any availability, or if they are looking for the regular porta potties, I tell them where they can find those. I don’t mind sending people to other venders. l love dealing with the luxury units right now, so that’s currently the main focus.
He goes on to answer our questions about ancillary products that are popular added revenue streams for so many portable restroom rental services around the industry. Brad says he hasn’t really thought much about adding rental products like hand washing stations, trash receptacles, lotions, etc.
The Lavish Loo has identified the kinds of additional product rentals and services that are most important in their niche market. We do rent out generators, if customers don’t have power on site. We also sell water to operate the units, if they can’t be hooked up to water on the customer’s site. We can provide 130 gallons of extra water to pump into our holding tanks. The Lavish Loo team also offers the value-added service of having an attendant stay on site throughout the customer’s special event, to ensure that everything regarding the restrooms is maintained in ideal order.

Competitive Market Atmosphere
We’re always interested in how entrepreneurs in the industry are working with their peer competitors in their markets. So, we asked Brad about the competitive atmosphere in the Denver and the greater Colorado region, in his experience. There are not a lot that focus just on luxury restrooms. I don’t mind competition either, it breeds creativity and gives you an idea of what you can do differently to stand out. if I can’t help a customer, I send them to someone I know will help them as well. I have a lot of great contacts in the industry, and we work hand in hand.
Other vendors call me when they don’t have the units needed for a particular event. In turn, in New Mexico, Wyoming, Arizona, Utah, or Colorado, if somebody needs something and can’t find anybody else to provide it, we’re willing to do the drive, to do whatever we can to make it work for the customer.

Minimalist Marketing for The Lavish Loo
Marketing and branding activities at The Lavish Loo are subtle, thoughtful, and in keeping with the company’s interest in appealing to professionals in the outdoor event planning space. When we started, I cold called just about every wedding planner and event planner in Colorado. The first event we did was a celebrity wedding in Aspen, and business really took off after that.
NOTE: We learned that there’s really no prying the name of that celebrity out of Brad. While that’s not great for us as magazine interviewers trying to wrench out a celebrity name to glitter up our feature piece, it speaks well of the seriousness with which The Lavish Loo owner takes the company’s duty to confidentiality of private celebrity events in the state of Colorado, or in any other state where The Lavish Loo provides service.
Brad explains that now, the majority of new business for The Lavish Loo—at least 50 to 60 percent—is generated through The Knot, Wedding Wire and Google. That’s an impressive result from Simpson’s online marketing efforts, confirming his strong instincts as an operator in today’s intensely competitive small business web marketing arena.
We do have company tee shirts and logos on our trucks and trailers, but we keep the logos small. Customers don’t want huge signs all over the place.
Our impression is that growth of The Lavish Loo enterprise has been pretty organic, relying increasingly on word-of-mouth and proportionally on the company’s exciting upscale web presence. Brad notes that the website will need further advancements in the future. When we franchise out, our website needs to be scalable, to handle the greater volume of activity on the site, and we’ll add richer content.
The net results of Brad’s tactful, tasteful promotional marketing and branding strategy? Last year, we did over 150 events in Colorado and New Mexico. On average, I get at least 4 to 6 emails and 5 to 10 phone calls per day for bid requests. People contact us for bids as far as two years in advance.

Strategic Growth Plan for The Lavish Loo
Our main Colorado business runs May through September. The rest of the year, I was trying to find other avenues for income through The Lavish Loo. I started exploring Arizona, because the service is needed year-round there. We will be opening a branch in Arizona, and we’re hoping to get it started this fall. I already have someone in Arizona ready to help. Ultimately, the goal is to franchise The Lavish Loo. I want to put another year or two into generating strong sales and then franchise the model.
We will be based out of Phoenix, and we’ll service Tucson and areas throughout the state. The branch will be owned by The Lavish Loo. Right now, everything is just all internal, in the infancy stages. We want to do everything correctly and not move too fast.
We’ve been working with a gentleman who’s joined our team, to help us position to move forward with franchising. He really loves the vision. He has started four franchises, three of which have grown to be among the country’s top 500 franchises. We’ve already had people from Nashville Tennessee express interest in a franchise. Talking to the open, methodical Brad Simpson, it’s easy to foresee the future of The Lavish Loo. A great unique niche concept, a great product filling a perpetual need, an exceptional ownership team… It’s surely a story of a major national success story in the making.

What Makes The Loo Lavish?
I started out with a partner. I just bought out my partner at the beginning of 2019. We’ll hire two employees to drive for the upcoming season. We’re putting together the Arizona plan, to start there this fall. My wife helps a lot. She’s in real estate, but she loves the business. She loves traveling to all the beautiful sites, and I must say, it is great to see a woman pulling a big trailer with a big truck. Brad comments that his wife is beautiful, inside and out, and that when she shows up to deliver a trailer, it presents quite an exceptional image.
Brad explains that Kim has all the skills to deliver the trailers and get them positioned on the properties. We’ve learned, from talking with portable restroom business owner/operators throughout the country, that maneuvering those trailers and getting them positioned in the particular spots requested is not a small feat of professional driving. And, finessing issues with customers, to do with that responsibility, is a task that many business owners tell us that they always opt to do personally. So, there’s no doubt that Kim Simpson is a multi-talented real estate professional, service business pro and exceptional commercial driver!

Operations Management at The Lavish Loo
We asked Brad about the typically less exciting, but equally challenging parts of running a portable restroom rental business. As of now, I do it all—all bookkeeping, cleaning, bid requests, field phone calls, bids, make calls, change out faucets, make sure the trucks are running and that everything on the trailers is working properly, and just everything else there is to do. We’ve hired a new accountant who is going to be helping out. I’ve had the goal of building up a franchise company. That’s meant working longer hours than I really wanted to put in, but we’ve needed to keep as much in-house as possible, in order to position ourselves for that. Now we’re starting to hire. I’ve had a few interviews this week, and have talked to some promising, excited candidates.
We have four trucks and a total of 10 trailers. We just purchased two more to add to our existing eight, and we’re just waiting for those to arrive. We’re fully booked almost every weekend during the season, and we’re starting to book up sooner and sooner every year. Now, we’re starting to see more business year-round in Colorado. Our restrooms are different; they’re completely winterized. If it snows, we’ve got heated tanks to keep things from freezing, and heat keeping the inside warm.
We purchase all of our trailers from one supplier, JAG mobile solutions. I have personally done business with them for eight years. They’re just tremendous. I like to keep the units similar. Some companies buy their trailers from lots of different vendors, but I like to keep them more uniform, so that people know what they’re getting every time.
I don’t do the truck maintenance. All of our trucks are four years old and under, so they’re all still under warranty. They have slide-in vacuum pumps. The vacuum pumps slide into back of the trucks, so we can just pull up and pump waste into the truck. It makes it really easy. Technology has come a long way. It wasn’t anything like that when I started.
Trucks need to be operating at all times. I leave the maintenance up to the manufacturer. I just take them to our local Chevy dealer. The trucks are 3500 diesels. The trailer weights are from 3,500 to 9,500 pounds. Pulling those up 10,000-foot mountain passes requires everything to be ideally maintained.

Building the Team at The Lavish Loo
Whoever comes and works with me is not working for me; they’re working with me. We’re going to make it as comfortable for people as possible. We pay great. And, hopefully we’ll create the atmosphere that they’ll want to work in.
Over these past three years, my partner and my wife and I have been driving all over the state, leaving at all hours of the day and night. I think that’s been the most challenging part of the business so far. But, with employees working with us, we’ll iron that out.
We bought everything brand new when we started the business. Even after the trucks are out of warranty, it’s about the relationships with the dealer and the repair center. I’ve had issues with trucks, and they’ve gotten us in right away. Brad makes it clear that The Lavish Loo team includes the company’s vendors as well as its employees and owner/managers.
On that note, we had to ask about the fam and any plans to bring the younger Simpsons on board for summer jobs or even apprenticeship opportunities. Naturally, as we’d expect in the kind of happy, hard-working, intelligent and energetic young family that the Simpsons optimize, Brad and Kim’s oldest son Jack, at age 16, is already earning some money during the summer helping out in the business with basic repairs and miscellaneous tasks. And, the couple’s younger son, Bodhi (age 13), knows that opportunities are there for him to be on the team too.

Advice for New Business Owners from Brad Simpson, The Lavish Loo, Denver CO
For people with a desire to break into the industry, Brad Simpson offers some advice from his experience building a successful Denver Colorado portable restroom rental business. There are sometimes one-off companies, with owners who approach this kind of business thinking, “Oh, I could do that.” But, it’s a lot of work and a lot of commitment. A lot goes into it.
My advice is—keep your word. If you tell somebody you’re going to do something, do it. Response time is key. The customer comes first. Your dedication is your way to success. You have to be 100 percent into the business. When I get an email, I answer it, instead of keeping people waiting. Commit to quality. Make it about more than just basically doing things the right way.
It’s not all rainbows. There are a lot of ups and downs, and you’ve got to get through those. If you’ve got a good team, you can do that.
We’ll add here for ALW readers that it is unsurprising to us that the final word from Brad Simpson is about appreciation for the team. That consummate team mindset, as we have well learned through our many interviews with the most successful company owners, is the hallmark of leadership that realizes sustainable growth. Along with that trait, we recognize in Brad Simpson the attributes of a relentless work ethic, extraordinary capacity for perseverance and absolute dedication to the highest quality of products and service. All together, we see an exemplar of entrepreneurial excellence in Brad Simpson, owner of The Lavish Loo.

No comments yet... Be the first to leave a reply!