A Game Changer

In 2010, Southland Organics burst onto the field with an odor-fighting formula that had obliterated the decaying sickening smell of the animal kill pits during the 2001 foot and mouth disease in England. “After learning that this formula could do that, I was sold on it and the things we could do with it,” says Mike Usry, president of Southland Organics in Athens, Ga.

Those things have included tackling the vault toilets in our national parks. “We just completed a case study in a north Georgia national park where the client had a privy toilet which would fill up often. Our product was able to keep the mound the same size all summer–their peak season–by rapidly decomposing the effluent in the tank. Because of the results, our client will get another 2-3 years on that same toilet before they have to move it.”

TACKLING ODOR ALL OVER

Their product is used in the national parks during the summer when biological growth increases. “Most of the parks don’t use it in the winter when it’s cold and gases aren’t expanding,” says Usry. “Therefore, our products are tested through their peak times when traffic and temperatures are higher.

“We also get frequent calls from portable toilet owners when there is a problem with a local municipality or an environmental concern about the non-organic products, or when there is no place for portable toilet owners to dump.

“Our organic acids are tremendous at breaking down biofilm. Fulvic acid is a very powerful oxygenator. Our formula breaks down the surface tension and the biofilm because it’s rich and high in carbon and activated carbon. Additionally it has seven to nine receptor sites which are positively charged and bind up odorous hydrogen sulfide. It works very well against hydrogen sulfide.”

The product works so well, Usry and his team have since branched out into other areas where odor-control is needed. “Our base formula has several properties,” explains Usry. “It breaks down biofilm and amplifies bacteria so we asked ourselves where would this product excel? We started with a GSA contract working with the federal government and have branched off into poultry and odd little niches. Most of the products have the same building block but we add different additives and different bacteria packages depending on the use.”

At Southland Organics, they “share a growing world-wide commitment to a sustainable world,” and have used that commitment to help farmers and gardeners. “We view organic gardening as recreational therapy and appreciate that sustainable farming is one of life’s greatest treasures,” says Usry. “We lead by our core tenants: protect the environment; protecting future generations; creating healthy soil; flavor!; nature over science; and putting the “culture” in agriculture.

“Food is a ‘language’ spoken in every culture. Making this language organic allows for an important cultural revolution. We need to take a stand and promote diversity and biodiversity instead of chemical toxins and environmental waste. In the short term, organic farming may be more complex and labor-intensive but ultimately it is the wiser choice for health, flavor, society and for our environment. Celebrate the culture at your table.”

USRY’S STATS

Usry’s background is in marketing–not what you would expect for a president of an odor-control company. “I was involved in an association with different people, who inherited the older formulas, and formed a relationship with them over time. We looked at the industry going back 20 years to learn how these products have been used in the past. We looked at the evolution of older products as well as the recent advances in microbiology. Due to this research we are often asked many technical questions and recently I was honored to speak during the Colorado Parks and Wildlife annual meeting about odor control and specifically portable toilets.”
We applaud his passion for tackling odor and his commitment to a sustainable world, which has certainly been a game changer in agriculture and national parks. It may be the game changer you are looking for in your business.

Story by Jennifer Taylor

For more information, visit:
Southland Organics: www.southlandorganics.com

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